AJK MCRC is globally recognised as a premium institution in the field of mass communication. However, in a world seamlessly connected through the ubiquitous internet the centre was feeling somewhat left out. It will provide the staff members and the students the opportunity to exchange notes and share their achievements with other schools of mass communication in India and the web-connected world. Take a tour of the forums that have been created for the staff and students of the MCRC to facilitate interaction among themselves and with the world beyond the campus. Continued critical evaluation and honest feedback from visitors would help the site compete with the best on www.